Marquess Brownlee produces the best electronics reviews I've seen. They're so good that I'll sometimes watch them just to see what he has to say, even when I have no interest in the products he's discussing. It has been over forty years since I owned a car, and the chances of my buying this vehicle are nil. If I had $70K to throw around I might consider it, though I'd probably wait for the upcoming SUV.
I'm being only slightly snarky when I say that Brownlee's comments here about how quiet the Rivian R1T is offroad made me wonder if that's a negative for many (mostly male) potential buyers and owners of electric trucks. Every day I'm reminded that revving the engine, making lots of noise, and blowing out clouds of toxic black smoke are part of the pickup truck experience for many owners. The EV company that finds a way to include those features as an option, which could mostly be software, run through the kind of speakers shown for this truck in this video, will conquer the world.