On September 27, 2000, a congressional panel, chaired by Sen. John McCain (Rep., Arizona) convened a day of hearings in which the heads of major film studios were compelled to defend their marketing practices. A series of school shootings in the late 1990s, climaxing with the horrifying tragedy of thirteen dead students at Columbine High School in Littleton, Colorado, had compelled some members of Congress to shine an unforgiving glare on the industry. In the aftermath of Littleton, the American film industry served as an eye-catching and easily attackable target – the great corrupter of the young – and the themes continued to resound to Congress and in the concurrent presidential campaign. Specific and heavy criticism was directed toward the guidelines by which R-rated films could be advertised to children under seventeen. “I don’t understand this language,” McCain complained to the executives, referring to the studios’ marketing policies. “I think it’s filled with loopholes. … Why don’t you just simply say that you will not market to children this kind of R rated material, that you will not market to children this kind of R rated material, that you will not market it to children under seventeen, period.” …
... followed by this footnote a page later:
Senator John McCain’s words, all these years later, seem quite in tune with the days of the Payne study and Our Movie-made Children: “I’d love to be the Super Censor,” he told an interviewer following his committee’s hearings. “I’d love to sit and watch movies every day and say which ones are suitable and which ones are not.”I'll bet he would, that ol' horndog.
(Photo above from Weekly World News -- it must be true, right, or they wouldn't have published it!)